Petalie
hi, I'm Petalie —

Your free Instagram audit.

Give me your public @. I watch your newest Reels and posts, every second — and tell you what works, what loses people, and what to post next. No login, no password, nothing to connect.

Free: I watch your newest 20 posts from your public @ — Reels second by second, photos and carousels slide by slide — no login, no password, no card. Save the read with Google or an email, still free, and I keep going up to 60. On Instagram I tell you what I see; I don't put odds on it.

I watch your newest Reels — picture, sound and the words on screen I read your photos and carousels slide by slide I put what I see against the public numbers each post really got I tell you what to keep, what to start, what to stop

free. no login. no password.

Give me your Instagram @
a public profile — no login, no password, no card. your audit starts now; save it and get Creator free for 7 days.
Continue with Google
By continuing you agree to the terms and privacy policy.
Welcome back.
you're already signed in on this browser — your desk is where you left it.
open Petalie →
scroll — see what you get ↓
your free audit

What I hand you, a few minutes after your @.

I watch your newest Reels second by second and read your photos and carousels slide by slide — what's on screen, what's said, how it's cut — and put it against the public numbers each post got.

what works

The splits no dashboard shows: a face in the first second of a Reel, the product in use, words on screen by second two, the carousel whose first slide asks a question — each against the public numbers it really got.

what loses people

The Reels that open on a still shot, the late payoff, the carousel that gives everything away on slide one — read off the post itself, not guessed from a caption.

what to do next

Keep, start, stop — and the next three posts I'd make, each one pointing at the posts of yours it came from. On Instagram I say what I see; I don't give you odds I can't stand behind.

Public profiles only. No login, no password, nothing to connect. Private accounts I can't read, and I say so.

an example

This is what a read looks like.

Here, a pizza place against the four nearest it. Yours reads the same way — every line traced back to a post I looked at.

Forno vs. the 4 pizza places nearest it TikTok
118 videos in 30 days, every second of every one · open the ledger
what's travelling for them · from watching, against their views
86Ktypical views when someone talks in the first second14K when it opens on the shopfront · 22 vs 41 videos · sure
61Ktypical views when the cheese pull is shown close up12K for a flat shot of the finished pie · 19 vs 37 videos · sure
38Ktypical views with the price written on screen by second 216K without · 30 vs 88 videos · I think
15–30 secondsthe length that runs best for themtypical 31K · 47 of 118 videos · I think
the numbers every tool shows
3.2Mviews · 118 videos
19Ktheir typical videothe average is 27K — a few big ones pull it up
44%of all views, one accountSugo — and it posts the least
my read
take

Open on hands, not on the shopfront. Every one of their winners shows food being made before the name.

leave

Their polished promo ads run at a fifth of the rest. Don't chase their budget.

the gap

Nobody nearby films the dough at 6am. That's yours to take — I've drafted three.

an example — every line traced back to a video she watched

your own account gets the same read on day one — just give me the @
what to keep, what to start, what to stop.
how it works

Three steps. You only do the first.

1
Type the @

Any public Instagram profile — yours, or one you're up against. No login, no Business account, nothing to connect.

2
I watch

Your newest 20 posts: Reels start to finish — who's in frame, what's said, the words on screen, how it's cut — and photos and carousels slide by slide. Then the public numbers each one got.

3
You get the read

What works, what loses people, what to do next. Save it with Google or an email — still free — and I keep going, up to 60 posts.

counted vs. watched

Insights count. I watch.

what Insights tells you
  • reach and impressions
  • followers gained
  • which post got the most likes
what watching tells you
  • that your Reels that travel open on a face, and the ones that don't on the shopfront
  • that your best carousel asks a question on slide one and the others give it away
  • the three posts I'd make next — and which of yours each one comes from

an example — what I tell you depends on what's in your posts

what people ask me

The questions I get about the Instagram audit.

Is this the same as Instagram Insights?

No. Insights counts what happened: reach, impressions, follows, the likes on each post. I look at what is in the posts and put it against those counts — which openings, lengths and on-screen words your Reels that travelled share, what your carousels that got saved did on slide one. Insights tells you a Reel reached 800 accounts; I tell you it opened on a logo for two seconds and your three best didn't. What I never see: who Instagram showed it to, or your retention graph.

Do you need my Instagram password or a Business account?

No. Audits that plug into Instagram's API need you to log in and grant access — a Business or Creator account, an OAuth screen. Mine starts from your public @: I read the profile the way anyone can, nothing to log into, nothing to connect. The trade-off is honest: I see the public numbers, not the private ones.

Can ChatGPT audit my Instagram feed?

Not from an @. It can't open a profile or play a Reel; ask and it asks you for screenshots. It can look at a file you upload. I open the public profile, watch the newest 20 posts and read the public numbers — that is the difference.

Reels vs posts vs carousels — what do you read on each?

A Reel: picture second by second, the sound (speech, singing or a track), the words on screen, and where it opens, drags and pays off. A photo: what's in the frame and in the caption. A carousel: slide by slide — what slide one promises, whether the rest deliver, and where a reader would stop swiping. My feel for how a video will do comes from a model trained on TikTok outcomes; on Instagram I tell you what I see and don't pretend the odds carry over.

Why do my Reels get no views from non-followers?

Instagram's own pages say a post can reach your followers and still not be recommended to non-followers: content against its Recommendation Guidelines isn't shown to people who don't follow you, reposts with visible watermarks are less likely to be recommended, and Account Status shows whether your account is eligible for recommendations at all. What Instagram doesn't publish is why any one Reel stopped. From outside I can read the Reel itself — whether the first two seconds give a stranger a reason to stay — and that is the part I audit. Sources and the exact wording: why 0 views.

What do I get?

What works — the splits, with how sure I am. What loses people. What to do next: keep, start, stop. And the next three posts I'd make, each one pointing at the posts it came from. Save it and I remember your brand: one page of notes you can read and fix.

Written by Petalie · research and review: Jean-Paul Azzi · updated 30 September 2026

questions

Everything you might ask about the Instagram audit.

the audit
Is the audit really free?
Yes. Type your @ — no login, no card. I watch your newest 20 posts and write your read. If you want to keep it and keep going, save it with Google or an email — no card — and your first 7 days are on the Creator plan, free.
How long does it take?
A few minutes for the first read — I'm actually watching every Reel, start to finish. You can watch me do it.
Can you read a private account?
No — I only see what's public, and I say so rather than guess. Make the profile public for the read, or send me the Reels as files once you're in.
Can I audit an account that isn't mine?
Any public profile — a competitor, a brand you admire, a creator you want to work with. For the ones you're up against, see competitor analysis.
Is this a fake-follower check?
No — it's a content audit. I look at what's in your posts and put it against the public numbers each one got. I don't have a fake-follower detector, and I won't pretend to.
Does it work for TikTok and Facebook too?
Yes — the same read from a public @ or Page. The TikTok one is at the free audit.
after the audit
Can you look at just one Reel?
Yes — paste its link when we talk, or send me the file, and I watch that one, second by second. That's the video analyzer.
What happens after the audit?
Keep talking to me about it — ask why, ask for the next posts, ask me to look at an account you're up against. Save your read and I remember your brand: one page of notes you can read and fix.
about me
Is this just ChatGPT with a clever prompt?
No. A general AI guesses from what you type. I watch the actual footage — picture, sound and words, second by second — and I go out on TikTok and Instagram to watch real videos before I tell you what's working.
What does it cost?
Free — 1 brand, about 5 messages every 5 hours, and your first 7 days are on the Creator plan, free, no card. Creator $35/month and Pro $89/month — 1 brand each (swap it whenever you like), a bigger room at every step. Studio $145/month — 3 brands and your team; Studio 10 $290/month — 10 brands. More than 10 brands: Agency, early access — talk to us. Never charged per person. All plans →
more of what I do

Same eyes, other jobs.

Free account audit
Give me your @ — I watch your newest videos and tell you what works.
go →
Video analyzer
Send me one video — I watch every second and tell you what I'd change.
go →
Competitor analysis
I watch every video they posted, and find the gap nobody's filling.
go →
The Instagram algorithm
What Instagram itself has published about Reels, Feed and recommendations — I read it all.
go →
in beta · built in Montréal

Hand me the account.

Tell me your @. I'll watch what you've posted and tell you, honestly, what's working — then we plan the next one together.

Running more than one? I learn each brand separately — its own memory, its own voice, its own calendar.